by Britta Carlson | Aug 18, 2026 | Branding, Logo, Marketing, Website
Authenticity is the new buzzword in business. Everyone is talking about creating an authentic brand, but what does that actually mean? What does an authentic brand look like? For many years small businesses have been advised to look at their competition, find what is... 
by Britta Carlson | Jul 21, 2026 | E-Commerce, Website
Everywhere you look, almost everyone has a mobile phone or device. According to recent statistics, mobile devices have become the primary way many customers browse the internet. With that in mind, do you know if your small business has a mobile friendly website? A... 
by Britta Carlson | Jun 16, 2026 | Branding, Website
Whether you have an established brand or are just starting your business, improving your branding essentials for your small business should always be top of mind. That is especially true for the brand you represent on your website. As we have stated before, your... 
by Britta Carlson | May 18, 2026 | Platforms, Website
The Problem With “Too Much Data” For most small business owners, website analytics can feel like trying to drink from a fire hose. There are graphs, percentages, traffic numbers, user reports, bounce rates, session durations, heat maps, and enough acronyms to make... 
by Britta Carlson | Apr 19, 2026 | Branding, Marketing, Website
Your homepage is often the very first interaction someone has with your business. Before they read a single paragraph or click a single link, they’re making decisions fast. In a matter of seconds, visitors decide whether they’re in the right place…or whether to leave.... 
by Britta Carlson | Mar 16, 2026 | Blogging, Marketing, Website
Spend a little time browsing small business websites and you may start to notice something: many of them sound almost identical. The language is polished, but vague. The services are described, but the personality behind the business is missing. The result is content...
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