by Britta Carlson | Sep 15, 2026 | Branding, Marketing
It’s easy to overlook the importance of a newsletter in your small business. After all, there’s a dozen or more other marketing channels that are yelling for your time. Social media, Google search ads, SEO content, referrals and reviews, and more; they all feel like... 
by Britta Carlson | Aug 18, 2026 | Branding, Logo, Marketing, Website
Authenticity is the new buzzword in business. Everyone is talking about creating an authentic brand, but what does that actually mean? What does an authentic brand look like? For many years small businesses have been advised to look at their competition, find what is... 
by Britta Carlson | Apr 19, 2026 | Branding, Marketing, Website
Your homepage is often the very first interaction someone has with your business. Before they read a single paragraph or click a single link, they’re making decisions fast. In a matter of seconds, visitors decide whether they’re in the right place…or whether to leave.... 
by Britta Carlson | Mar 16, 2026 | Blogging, Marketing, Website
Spend a little time browsing small business websites and you may start to notice something: many of them sound almost identical. The language is polished, but vague. The services are described, but the personality behind the business is missing. The result is content... 
by Britta Carlson | Jan 18, 2026 | Branding, Logo, Marketing
AI and DIY logo tools are everywhere. It’s easy to see why small businesses that are just getting started are tempted to utilize these resources. They’re fast, affordable, and accessible. With a few clicks, you can generate a logo, download it instantly, and feel like... 
by Britta Carlson | Nov 17, 2025 | Branding, Logo, Marketing
Color is often the very first impression someone gets from your brand. Before they read your tagline, click through your website, or even understand your services, they’re already forming opinions based on the colors you’ve chosen. For small business owners, color...
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