by Britta Carlson | Aug 18, 2026 | Branding, Logo, Marketing, Website
Authenticity is the new buzzword in business. Everyone is talking about creating an authentic brand, but what does that actually mean? What does an authentic brand look like? For many years small businesses have been advised to look at their competition, find what is... 
by Britta Carlson | Jan 18, 2026 | Branding, Logo, Marketing
AI and DIY logo tools are everywhere. It’s easy to see why small businesses that are just getting started are tempted to utilize these resources. They’re fast, affordable, and accessible. With a few clicks, you can generate a logo, download it instantly, and feel like... 
by Britta Carlson | Nov 17, 2025 | Branding, Logo, Marketing
Color is often the very first impression someone gets from your brand. Before they read your tagline, click through your website, or even understand your services, they’re already forming opinions based on the colors you’ve chosen. For small business owners, color... 
by Britta Carlson | Jan 20, 2025 | Branding, Logo
Business branding is so much more than a catchy logo, nice fonts, and coordinating colors. How you use your brand is just as crucial. If you are not delivering the same brand messaging, personality, and visual elements in every graphic, and every piece of content, you... 
by Britta Carlson | May 21, 2024 | Branding, Logo
When you started your business, you probably spent quite a bit of thought, time, and money into creating a logo design. After all, your logo is the visual representation of your brand and plays a crucial role in establishing brand identity. However, designing a logo...
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