Boost Your Logo Quality

Boost Your Logo Quality

by | May 21, 2024 | Branding, Logo

When you started your business, you probably spent quite a bit of thought, time, and money into creating a logo design. After all, your logo is the visual representation of your brand and plays a crucial role in establishing brand identity.

However, designing a logo that suits your brand is only the first step. It is important that your logo looks its best in all applications, from website design to printed marketing materials. To ensure you get the most out of your brand you will need to own a high resolution vector file of your logo image.

Vector Graphics for a Quality Boost

There are two primary types of images that are used in graphics today: raster and vector. Raster images are digital files that use tiny pixels in a grid formation to represent an image and are typically stored in file formats like .jpg, .png, or .tiff. They are particularly useful to capture detailed graphics, high-quality photos from digital cameras, or for use on digital platforms. However, the quality of the image can vary widely, often leading to pixilation when resizing.

Unlike raster images, vector graphics are created using mathematical equations, allowing them to be scaled up or down without losing quality. This means that a high-resolution vector file of your logo will look crisp and clear at any size, whether it’s being used on a billboard, a business card, or on your website.

You may be thinking that you will need raster images for certain applications, such as most print mediums. This is true, but a vector graphic should be your starting point. Vector graphics have the flexibility to be resized and saved as a raster image without losing quality.

Help! My Logo Quality is Low!

If all you have are .jpg, .tiff, .png, or other low resolution files, don’t stress! There are options.

One option is to ask the person who created your logo if they can supply you with a high resolution vector or .ai file of your image. Most designers work with some form of vector graphics and usually have these files available.

The other option is to take what you have to any reputable graphic designer and have them replicate that image in a high resolution vector graphic. This may cost you more in the short term, but will save you time and money in the long run. There is also more flexibility to make changes or updates to your logo as needed. Adding things like taglines and other elements at a later time will be fast and easy.

Beware Upscale Apps!

AI is a hot topic right now. The past year has seen the internet flooded with sites and apps that can upscale or enhance your images. Even trusted names like Adobe and Canva have launched AI image enhancement tools to their platforms.

Are any of them worth the time and money to enhance your low resolution logo?

The short answer is “No.”

Upscale or resolution apps expand your image and attempt to fill in the missing information by mimicking what is already there. This often leads to limited or unsatisfactory results for logos, especially when trying to use the enhanced image for different sizes. Your logo will often look fine for the size you enhanced it to, but will lose cohesion when resized. Often images will pick up artifacts or spots where things don’t quite line up.

Programs like Photoshop and Illustrator fair better, but they require a rather hefty learning curve if you have never used them. It would actually save you valuable time to simply have a graphic designer use these tools to recreate your logo. It will take them much less time and provide more usability than a touched up logo.

Logo Quality Bottom Line

Your logo quality and design is usually the first thing that people see for your business. Give your best effort to make a first good impression with a professional vector graphic that you can use for any application. It’s a simple way to save time and money in the long run!

And, as always, brittakristine is here to answer any questions you might have!

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